As type designers, we spend our days zoomed in on black-and-white screens, obsessing over the exact curve of a bowl or the precise spacing of a kerning pair. We genuinely love this craft and the technical engineering behind it. But the greatest reward always comes when those letters leave our studio and take on a life of their own in the real world.

We are incredibly happy to share a beautiful example of this: our Pusia™ typeface is the typographic voice of the hit mobile game Crazy Dino Park. Seeing months of design work successfully integrated into such a vibrant, interactive project is exactly why we do what we do.

Typography at Scale

It is always a bit surreal to realize just how many people are interacting with your letterforms. Developed by the Polish studio Infinite Dreams, Crazy Dino Park is a brilliant puzzle and management game where players excavate fossils and build their own prehistoric amusement park.

The game has built an absolutely massive audience. It currently sits at over 10 million downloads on Google Play with a 4.8/5 score across more than half a million reviews, alongside an equally impressive presence on the Apple App Store.

Finding the Sweet Spot for Mobile Game UX/UI Typography

When developers build a mobile UI, they face a tough balancing act. Default system fonts often feel too cold and clinical for a fun, casual game, while heavily themed display fonts usually fail the legibility test on small smartphone screens.

Infinite Dreams chose Pusia because it solves this specific problem. We designed Pusia as a geometric sans-serif that naturally leans into a warm, friendly aesthetic. The rounded terminals and clean geometry perfectly match the game’s charming, cartoonish vector art. At the same time, its generous x-height aligns with mobile typography best practices, ensuring the lowercase letters remain highly readable even when scaled down to fit tight interface panels.

Building the World: Why Pusia Fits the Vibe

When a game studio builds a world from scratch, every single visual element needs to pull its weight to maintain immersion. If you have vibrant, quirky character art but pair it with a stiff, corporate system font, the illusion breaks. The typography acts as the literal voice of the game—it needs to sound right.

How did Pusia help Infinite Dreams to build cohesive, engaging atmosphere in Crazy Dino Park:

• Matching the Visual DNA: Crazy Dino Park is defined by its playful, smooth vector illustrations and bright color palettes. Pusia shares that exact visual language. Its rounded terminals and geometric structure naturally echo the soft, approachable shapes of the game’s dinosaurs and environments, making the text feel like a native part of the artwork rather than an afterthought layered on top.
• Setting a Lighthearted Tone: The game doesn’t take itself too seriously—it’s about digging up wacky fossils and running a chaotic theme park. Pusia carries an inherent warmth and friendliness that perfectly matches this tone. Whether it’s dialogue from the quirky in-game characters or a congratulatory pop-up, the typography reinforces the casual, fun nature of the gameplay.
• Sustaining the Flow State: A game’s UI should never interrupt the fun. While Pusia brings a lot of personality to the screen, its clean, open letterforms ensure it remains unobtrusive. Players can seamlessly scan dialogue boxes, read tooltips, and navigate menus without breaking their concentration, allowing the typography to support the gameplay rather than distract from it.

Seeing the team at Infinite Dreams integrate Pusia so thoughtfully is a wonderful reminder of the power of custom typography. It proves that functional UI design and a warm, inviting aesthetic can go hand-in-hand.

Pusia Nova: updated, modernized, variable

If you loved seeing the original Pusia in action, you might be interested to know that the family has recently evolved. We have just released Pusia Nova™, a completely re-engineered and modernized version of the typeface. Pusia Nova takes the same friendly, spurless geometric foundation that works so well in Crazy Dino Park and refines the letterforms as well as overall rhythm. It now features over 1,100 glyphs, extensive OpenType features, and a versatile 2-axis variable font (weight and slant), giving designers even more flexibility to fine-tune that perfect, approachable vibe for their next project.

We would love to hear your thoughts on how typography shapes the gaming experience. For more technical deep-dives into typeface engineering and font specimens, explore our typography articles.